A marketing book written by someone who actually does the work.
Stand The F*ck Out is the step-by-step guide to finding what makes you different, building a brand around it, and reaching the people who need to hear it. No theory-for-theory's-sake. No consultant-speak.
on Amazon
actionable framework
available everywhere
Four stages. Zero bullshit.
It's the guide I wish I had when I started my career as a naive "digital marketing enthusiast," burned through $20k in savings launching my first agency, or nearly got the sack from my dream job at a bootstrapped tech start-up.
Insight Foraging
Dig deep to uncover what makes your customers tick. Learn to separate poisonous insights from juicy ones, and build your strategy on what's actually true.
Unique Positioning
Give people a damn good reason to choose you over the rest. Find the ignored struggles, define your job-to-be-done, and carve out a position no one else can claim.
Distinctive Brand
Make yourself impossible to forget. Build the monster, sharpen your point of view, and create brand assets that stick, even when people aren't ready to buy.
Continuous Reach
Keep the right people coming back while drawing new ones in. Triggers, channels, and offers that compound over time instead of burning out.
Unlike most positioning, branding, and lead generation advice:
It's actionable.
There's some theory, of course, but you'll find practical exercises you can use right away alongside real examples from all kinds of businesses, big or small, B2C, B2B, and everything in between.
It's simple.
Simplicity is underrated; complexity is fake-smart. I've made it easy to understand and implement, even if you think you couldn't market a fresh croissant to someone starving in a boulangerie.
It's fun.
I'm sick to death of the borefest in marketing circles. Life is short; might as well have some fun, right?
4.8 out of 5 on Amazon
★★★★★"This book is the marketing equivalent of a cold shower. Uncomfortable, but you come out sharper."
★★★★★"No fluff, no filler. Just a step-by-step system that actually works for businesses that have something real to offer."
★★★★★"I've read dozens of marketing books. This is the one I keep coming back to."
This book is for you if...
- ✓
Marketers tired of recycling the same playbook as everyone else
- ✓
Founders who know they're different but can't articulate why
- ✓
Agency owners who want to help their clients actually stand out
- ✓
Anyone who's ever felt allergic to marketing bullshit
Available in print, Kindle, and audiobook.
The audiobook is narrated by the author (me), complete with a French accent and occasional profanity.
Want the methodology applied to your business?
The book gives you the framework. The sprint gives you the answers. Book a call to see which one you need.