Positioning + GTM Consultancy for Established B2B Companies
AI just made every SH*TTY business sound exactly like you.
We go in, find the edge you've been sitting on, and make it impossible to ignore. Positioning, brand, go-to-market... built around it. Then we use AI to amplify it.
Let's see if we can help you. You'll leave with at least one honest takeaway.
When things stop working, the reflex is predictable.
Hire a new CMO. Run more ads. Post more content. Rebrand the website. Add channels. Launch another campaign. Do more, faster, louder.
It feels like action. You're under pressure — investors watching, competitors pulling ahead, team asking for direction. Doing nothing isn't an option.
But you're already good at this. You're not spinning your wheels because you're careless. You're doing it because you're too close. As David C. Baker once said, "You can't see the label when you're inside the jar."
You're doing more of the exact thing that stopped working. And somewhere in the back of your head, you know it.
Most B2B companies stand the f*ck out and have no idea how to show it.
The edge is there. It's buried under years of playing it safe, following the same playbooks as everyone else, and being too close to the business to see what's actually different about it.
That's what we do. We go in, dig through the noise, and find it.
We find the edge. We make it impossible to ignore.
We build everything around it like a fist. Then we use AI to amplify it.
Diagnose
We start by interrogating the truth. An intake questionnaire, a deep-dive audit, and research across your customers, your market, and your competitors. We find the signals hiding in the noise.
Build
Then we build. Positioning. Brand. Go-to-market. All of it built around the one thing that makes you impossible to ignore.
Amplify
Then we amplify. We show you exactly how to use AI to hit harder, faster, and further — without sounding like everyone else who's doing the same.
What you walk away with
Stand The F*ck Canvas
A one-page doc articulating what makes you different, why people should care, and what to say.
Content Matrix & Narrative
A content system to show up in an authentic, spicy way without ever running out of ideas.
Distribution Plays
Real ways to reach customers without spamming them and the practical steps to get it done.
Core Page Update
Your homepage (or core landing page) rewritten to reflect your new positioning.
Brand Upgrade*
Up to three distinctive brand elements that get you noticed without a full rebrand.
One Crazy Play*
Possibly the boldest marketing move you've ever made, designed together.
*Included in the Small package and above.
qualified trial signups
Balsamiq fixed their B2B positioning after 15 years of selling to the wrong audience.
Read case study → ~$2Mprofit in under 12 months
PTDC went from flatlined revenue to record numbers after repositioning.
Read case study → 500+retail locations in 10 months
900.care cracked retail and broke through their e-commerce plateau.
Read case study →Hotjar: Repositioned from "all-in-one analytics and feedback" to "behavior analytics," making it the obvious complement to Google Analytics instead of a competitor.
"Louis is a paradox. A marketer who's allergic to bullshit. A teacher who challenges as much as he inspires. And a Frenchman who's surprisingly easy to like."
First, we do a gap analysis. Then, and only then, we sprint.
The clock doesn't start until we know exactly what we're solving.
Small
€17,500
5-week sprint
- ✓ For founder-led teams with one or two core offers
- ✓ Boutique teams, product-led brands, or companies entering a new market
- ✓ Includes Brand Upgrade and One Crazy Play
Scale
€35,000
8-week sprint
- ✓ For scale-up brands with a structured leadership team
- ✓ Multiple segments, multiple products, more noise to cut through
- ✓ Everything in Small, plus deeper research and wider scope
Enterprise
€60,000+
Custom engagement
- ✓ For large organisations with multiple markets and complex products
- ✓ Stakeholders who all need to get on the same page
- ✓ Custom timeline and scope
How do I know if we're a fit?
You've been in business long enough to know something real exists in your company — you're just not able to show it clearly anymore. You're tired of watching competitors with less to offer get more attention. And you want someone who'll tell you the uncomfortable truth, not manage you.
What does the gap analysis involve?
We run an intake questionnaire, do our own research across your market and customers, and come back with a clear picture of where the biggest wins are. That's what the sprint is built around.
Why do you charge different prices for the same deliverables?
Because the bigger the business, the more humans involved, the more noise to cut through, and the more energy it takes to reach real clarity. Scope reflects reality, not a features spreadsheet.
Do we need to have our ducks in a row before we start?
No. Bring your mess. If your positioning was already clear, you wouldn't need us. The chaos is where we start.
Will this add to our team's overwhelm?
No. We spot signals in noise — that's what we do. We'll simplify the mess down to the 20% that actually matters. At the end, you'll have less on your plate, not more.
We're already good marketers. Why do we need this?
Because "you can't see the label when you're inside the jar." The more you know your business, the harder it is to see what's actually distinctive about it. That's not a skill problem. It's a proximity problem.
Is this for you?
If you just took over marketing, just closed a round, or just realised your launch isn't landing the way it should — book a call. One brutally honest takeaway. That's what you'll leave with.