I'm Louis Grenier, a recovering frenchman who helps marketers stand the f*ck out.
Who I work with
Established B2B companies in crowded, competitive markets who know something real exists in their business but can't show it clearly anymore.
B2B Marketing Leaders
You're running marketing at an established company. You've survived the rounds, the pivots, the reorgs. But the market got louder, AI made everyone sound the same, and your team is overwhelmed with tactics that used to work.
Founders & CEOs
You built something real but you can't articulate why it matters anymore. Competitors with less to offer get more attention. You need someone who'll tell you the uncomfortable truth, not manage you.
Agency & Consultancy Owners
You help clients with their marketing but struggle to stand out yourself. You want to grow your own business and help your clients differentiate in crowded markets.
Everyone says stand out, but how?
Stand The F*ck Out is a no-nonsense marketing methodology designed to help businesses find their unique positioning, build a distinctive brand, and reach their ideal customers. All without falling prey to marketing bullshit.
Insight Foraging
It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.
Unique Positioning
Then you'll use unique positioning to give people a damn good reason to choose you over the rest.
Distinctive Brand
With a distinctive brand, you'll make sure you're impossible to forget, even if people aren't ready to buy right now.
Continuous Reach
And finally, continuous reach keeps the right people coming back for more while drawing new ones in.
10 facts about me
They say writing an About page is tough. I agree. I've been thinking about this more ever.
- 01
I'm a proud dad to Robyn and husband to the beautiful Jennifer.
- 02
I work four days a week to spend as much time as possible with her. She's so sassy, I love it.
- 03
I believe standing the f*ck out is the antidote to marketing bullsh*t.
- 04
I was the first of my friends to get high-speed internet after pestering my dad for months.
- 05
I like my pizza dough-y. Not crispy. Fight me.
- 06
I fell in love with marketing when I was 18-19 after reading "Petit traité de manipulation à l'usage des honnêtes gens" — basically the French version of "Influence: The Psychology of Persuasion."
- 07
I was born in Clermont-Ferrand, France, famous for its gothic cathedral and for being the corporate headquarters of Michelin.
- 08
When I was a little boy, I used to annoy my mom by constantly connecting to the internet on our 56k modem when she was trying to make a call.
- 09
My high-school history teacher called me an "intellectual terrorist" because I'm a contrarian. I've learned to channel it for good.
- 10
I've been living in Dublin, Ireland, for more than a decade.
Want to work together?
Book a call. One brutally honest takeaway. That's what you'll leave with.